Every summer holiday begins with the same familiar phrase: “I’m bored.” For many families, it signals the start of a search for activities, screens, or entertainment to fill the time.

But what if boredom isn’t something to solve?

Following its Permission to Play campaign, which encouraged parents to rediscover the value of play through the eyes of their children, Nord Anglia Education is extending the conversation into the summer months with a new campaign: Permission to Be Bored.

The campaign encourages families to see boredom differently: not as a problem to fix, but as the moment that often comes before imagination, creativity, and discovery. Whether it’s inventing a new game, building a den, telling a story, or creating a new family tradition, the campaign reminds parents that some of childhood’s most meaningful moments begin when children are given the time and space to simply be bored.

On the final day of term, every child was given a Permission to Be Bored certificate to take home, offering parents playful prompts that encourage curiosity rather than immediately filling every quiet moment.

Families were invited to share what boredom inspires throughout the summer using the hashtag #PermissionToBeBored, with selected stories and creations showcased across Nord Anglia Education’s schools and social channels.

Elizabeth Lamb, Regional Managing Director – Middle East, Nord Anglia Education, said: “As parents, our instinct is often to fill every quiet moment. But boredom doesn’t have to be something we rush to fix. It can be the starting point for curiosity, creativity and imagination. Permission to Be Bored is about giving children the time and space to discover their own ideas, create their own games and make memories that don’t need to be planned or scheduled. It’s a simple reminder that some of childhood’s most valuable moments happen when we step back rather than step in.”

Permission to Be Bored builds on the insight behind Permission to Play and reinforces Nord Anglia Education’s belief that play is fundamental to children’s learning and development. By encouraging families to embrace unstructured time, the campaign highlights how creativity, confidence, resilience and problem-solving often emerge when children are given the freedom to follow their own curiosity.

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EY Academy has announced a new strategic alliance with Hult Ashridge Executive Education to launch Strategic Leadership for Women Executives, a highly customized executive leadership program designed specifically for senior women leaders in the Gulf Cooperation Council (GCC), combining global executive education expertise with research-led regional insight.

Developed specifically for women in leadership roles across sectors including finance, professional services, government, and industry, the programme aims to strengthen executive presence, strategic influence, and leadership confidence while building a stronger pipeline of women leaders aligned with the GCC’s workforce transformation agenda. It supports the region’s growing focus on increasing women’s representation in senior leadership to strengthen organisational performance and long-term economic growth.

Unlike traditional leadership programs, this curriculum has been purpose-built around the experiences, ambitions and leadership realities of women executives in the Gulf. Informed by dedicated research conducted by Hult Ashridge Executive Education with women leaders across the GCC, the program reflects the region’s cultural, economic and organizational dynamics, creating a leadership experience that is both globally informed and deeply localized.

The programme will launch in the UK in November  2026, with a five-day immersive leadership experience at the Hult Ashridge Executive Education flagship campus in the United Kingdom. Participants will also complete pre-program leadership diagnostics, one-to-one executive coaching, and action learning projects designed to translate insight into measurable business impact.

The launch comes at a time when organizations across the GCC are placing increased emphasis on leadership development, workforce transformation and creating sustainable pathways for women to advance into senior executive roles.

Fazeela Gopalani, Partner at EY and Leader of EY Academy in the MENA region, said: “The GCC is creating one of the most dynamic leadership ecosystems globally. What makes this program distinctive is that it has not been adapted for the region, it has been designed with the region in mind. By combining deep research into the experiences of GCC women leaders with world-class executive education, we are creating a leadership experience that is both globally informed and locally relevant.”

Gopalani added: “As organizations across the Gulf continue to invest in talent transformation, developing women leaders is a business imperative. This program is designed to equip women executives with the mindset, networks and leadership capabilities needed to create long-term organizational impact.”

Adam Portlock, President of Hult Ashridge Executive Education, said: “Our research with women leaders across the Gulf highlighted that leadership development in this region requires more than global frameworks. It requires programs grounded in local realities, cultural context and organizational transformation. Building on 25 years of work we have been doing in the GCC, this new collaboration with EY Academy has enabled us to build a learning experience specifically shaped around those insights.”

Designed for mid- to senior-level women executives, the program combines leadership diagnostics, executive coaching, immersive learning and action-based business projects within a curriculum tailored specifically to the strategic challenges and opportunities facing women leaders across the GCC.

The post EY Academy And Hult Ashridge Executive Education Launch Research-Led Leadership Program Designed For GCC Women Executives appeared first on Dubai Education Guide.

Queen Elizabeth’s School, Dubai Sports City, through its partnership with King’s College Hospital Dubai, has introduced a wellbeing model, including being the first UAE school partner to appoint a dedicated on-site Health and Wellness Coordinator. Serving students, parents, and staff, this additional resource reinforces the school’s commitment to educating the whole child and its school community by placing physical, emotional, and mental wellbeing at the heart of the overall education experience.

While doctor and nurse provision remains an important part of school healthcare, this partnership is designed to create a more connected model, bringing clinical expertise into the heart of the school community. King’s dietitians, lifestyle consultants, and occupational health specialists will design and implement age-appropriate wellness programmes, nutrition initiatives, staff health assessments, and family seminars.

According to the World Health Organization, half of all mental health conditions begin before the age of 14, while research published in the New England Journal of Medicine found that children who are obese between the ages of seven and 13 face a significantly greater risk of premature cardiovascular disease before the age of 55 years. Together, these findings highlight childhood as a critical window for early intervention, where schools can play a transformative role in identifying concerns early, promoting healthy habits, and building the foundations for lifelong wellbeing.

Dan Clark, Founding Principal of Queen Elizabeth’s School, Dubai Sports City, says: “Our ambition is to develop confident, capable, and compassionate young people who are equipped to thrive in an ever-changing world. We believe that children learn best when they feel healthy, supported and emotionally secure, which is why wellbeing is woven into every aspect of school life rather than sitting alongside it. Our partnership with King’s College Hospital Dubai allows us to extend that support beyond our students to parents and staff, creating a connected community that works together to help every child flourish. That is what a truly whole-child education looks like.”

Dr. Hasan Alogaily, Family Medicine Consultant at King’s College Hospital Dubai, adds: “A child does not exist in compartments. Their physical health, emotional wellbeing and learning are deeply connected. Parents are their children’s health architects, teachers understand how they develop every day in school, and clinicians bring medical expertise. By bringing these perspectives together, we can identify concerns earlier, intervene sooner and support children in developing healthier habits that benefit them throughout their lives.”

The appointment forms part of Queen Elizabeth’s School, Dubai Sports City’s wider wellbeing strategy, where emotional safety is viewed as the foundation for learning rather than simply a pastoral initiative. Parents remain central to this approach. Alongside regular parent workshops and community engagement initiatives, the partnership with King’s College Hospital Dubai will provide families with access to expert-led seminars and practical guidance, ensuring the language and principles of wellbeing are consistently reinforced both at school and at home.

The school further strengthens this whole-child approach through programmes such as QE Flourish and QE House, which focus on nurturing character, belonging and pastoral support. This is complemented by QE Futures and QE Connect, which encourage students to think ambitiously about their pathways beyond school and the wider networks that can support them. The broader experience is further enhanced by the school’s strategic partnerships with ISD Dubai Sports City and the Real Madrid Foundation Educational Football Program, giving students access to world-class fitness facilities and professional coaching through the Elite Football Programme.

For further information about Queen Elizabeth’s School, Dubai Sports City, please visit: www.qedubaisportscity.com

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Bloom World Academy (BWA) has announced the results of its first-ever International Baccalaureate Diploma Programme (IBDP) cohort, marking a significant milestone in the school’s history. Students achieved impressive outcomes and secured places at leading universities around the world, reflecting the ambition, resilience and academic excellence that define the BWA community.

The Class of 2026 achieved 100 IBDP pass rate, showcasing the collective success of the graduating year group. Students recorded an average IBDP score of 34.8 points and an average subject grade of 5.54. These outcomes are expected to place Bloom World Academy well above both the UAE and global averages, with the official 2026 benchmarks yet to be published.

Among the cohort’s top performers, 40% of students achieved 41 points or more out of a possible 45. The results reflect the academic excellence, determination and resilience demonstrated by Bloom World Academy’s first graduating IBDP cohort.

Bloom World Academy’s Career-related Programme (CP) students also recorded strong results, with more than 80% of all BTEC Diploma module grades awarded at the highest levels of Distinction or Distinction Star.

Among the cohort’s top performers, Chanelle Scoular, has received a scholarship to St. Mary’s London for the BA Acting programme. The graduating class has also received offers from a range of highly regarded institutions worldwide, including London School of Economics (LSE), King’s College London, University College London (UCL) and the University of St Andrews.

This year’s results come against a unique backdrop. Following the cancellation of external examinations across the UAE due to regional tensions, the International Baccalaureate Organisation introduced alternative assessment measures based on students’ coursework, predicted grades and other evidence gathered throughout their studies. Despite an academic year marked by uncertainty and disruption, BWA students remained focused on their goals and continued to perform at an exceptional level.

Nishi Saran, Principal of Senior School & Nexus University: “Our first pioneering IBDP and CP cohort has achieved an exceptional set of results, and we could not be prouder. As the very first students to graduate from Bloom World Academy, they have helped shape the culture, values, and legacy of our school. Throughout their journey, they have shown remarkable character, resilience, and ambition, particularly in light of the disruption and uncertainty caused by the recent regional conflict.

I would like to thank our parents for the trust they have placed in us, and our exceptional staff for their unwavering commitment and care to every student. Together, we have celebrated not only exceptional academic success but, more importantly, the growth of extraordinary young people. We are immensely proud of this pioneering cohort. As Bloom World Academy’s very first graduates, they have not only made history but have also established a legacy that will inspire every cohort that follows. They will always hold a special place in the story of Bloom World Academy.”

John Bell, Executive Principal of Bloom World Academy, said: “We are absolutely delighted with the outcomes for our students. We achieved record results in IBDP, and our first cohort of G12 students have gained places in some of the finest universities around the world. As a young school we could not have hoped for more – particularly in such disrupted academic year.”

Known for its firsts, Bloom World Academy has introduced a number of innovations to the region, including a later start time of 9:00 am, fully personalised timetables, and the Learning Achievement Passport (LAP), all designed to put students’ wellbeing and individual growth at the heart of learning. Its curriculum follows a spiral structure, enabling students to revisit key concepts over time and build deeper understanding as they progress. As a fully authorised IBDP/CP school, BWA offers multiple academic routes through both the Diploma and Career-related Programmes (IBCP), including Business and Technology Education Council (BTEC) diploma courses such as Engineering and a pioneering, first-of-its-kind short course in Artificial Intelligence in the UAE.

For more information about Bloom World Academy, please visit bloomworldacademy.ae or contact 04 371 4774.

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Digital marketing in 2026 is no longer limited to SEO, social media, and paid advertising. Artificial intelligence, answer engines, and autonomous AI agents are transforming how businesses attract, engage, and convert customers. To stay competitive, marketers need a toolkit that combines traditional digital marketing solutions with AI-powered platforms designed for the next generation of search and customer experiences.

According to Sharad Agarwal, CEO of Cyber Gear, “The digital marketing toolkit of 2026 is built around intelligence, automation, and trust. Success is no longer measured solely by search rankings or social media followers but by how effectively brands appear in AI-generated answers, deliver personalized customer experiences, and automate repetitive tasks without sacrificing authenticity. Businesses that integrate SEO, GEO, AEO, AI-powered content creation, analytics, automation, and Agentic AI into a unified marketing strategy will win the race.”

1. Website & Content Management

A fast, mobile-friendly, and secure website remains the foundation of digital marketing. Platforms such as WordPress, Webflow, Shopify, and Wix enable businesses to build optimized websites with excellent user experiences. Content Management Systems should also support structured data, accessibility, and fast loading speeds.

2. SEO, GEO & AEO Tools

Traditional SEO is now complemented by Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, Surfer SEO, and Clearscope help optimize content for search engines, while schema markup, FAQ optimization, entity-based content, and semantic search improve visibility in AI-powered search experiences such as Google AI Overviews, ChatGPT, Gemini, and Perplexity.

3. AI Content Creation

AI has become an essential marketing assistant rather than a replacement for human creativity. ChatGPT, Claude, Gemini, Jasper, Grammarly, Canva AI, Adobe Firefly, and Midjourney help marketers produce blogs, social media posts, ad copy, graphics, videos, and presentations faster while maintaining quality and consistency.

4. Social Media Management

Brands must maintain consistent engagement across multiple platforms. Hootsuite, Buffer, Sprout Social, Meta Business Suite, and Later allow marketers to schedule content, monitor conversations, analyze performance, and collaborate efficiently with teams.

5. Paid Advertising Platforms

Performance marketing continues to deliver measurable results through Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads Manager, Microsoft Advertising, and Amazon Ads. AI-powered bidding, audience targeting, and creative optimization help maximize return on advertising spend.

6. Email Marketing & Marketing Automation

Email remains one of the highest ROI marketing channels. HubSpot, Mailchimp, ActiveCampaign, Brevo, and Klaviyo enable businesses to automate customer journeys, personalize messaging, nurture leads, and improve customer retention using behavioral data and AI-driven recommendations. Successful campaigns need targeted lists which AI can farm for you.

7. Customer Relationship Management (CRM)

Modern CRM platforms such as HubSpot CRM, Salesforce, Zoho CRM, and Microsoft Dynamics 365 centralize customer information, automate sales workflows, and provide valuable insights into the customer lifecycle. AI-powered CRM systems can predict customer behavior and recommend next-best actions for sales teams.

8. Analytics & Customer Insights

Data-driven decision-making is more important than ever. Google Analytics 4, Looker Studio, Microsoft Clarity, Hotjar, and Mixpanel help marketers understand website performance, user journeys, engagement patterns, and conversion opportunities. AI-assisted analytics can also uncover hidden trends and recommend optimization strategies.

9. Reputation & Brand Monitoring

AI search engines increasingly rely on trusted brands and credible online mentions. Online PR is extremely important in the AEO world. Tools such as Brand24, Mention, Meltwater, and Google Alerts help businesses monitor brand reputation, customer sentiment, online reviews, media coverage, and emerging conversations across the web.

10. AI Agents & Workflow Automation

One of the biggest additions to the 2026 toolkit is Agentic AI. Platforms like OpenAI Agents, Microsoft Copilot, Zapier AI, Make, and n8n automate repetitive marketing tasks such as campaign reporting, content distribution, lead qualification, customer support, and workflow management. These intelligent agents free marketers to focus on strategy, creativity, and customer relationships.

More information at https://www.cyber-gear.com/

The post The Cyber Gear Digital Marketing Toolkit For 2026 appeared first on Dubai Education Guide.

Repton Dubai is proud to announce another year of outstanding International Baccalaureate (IB) Diploma Programme (IBDP) results, reflecting the academic excellence, ambition and determination of its graduating cohort.

This year, the Class of 2026 achieved an average score of 35 points. In addition, 55% of students attained 35 points or more, demonstrating consistently strong academic performance across the cohort. 19% of students achieved an exceptional 40 points or more, while the highest individual score was 44 points, reflecting the calibre of Repton Dubai’s highest achievers.

Graduates from this year’s cohort have secured places at some of the world’s most prestigious universities, including Duke University, UCLA, Imperial College London and King’s College London, continuing Repton Dubai’s strong track record of preparing students for success at leading higher education institutions around the world.

These achievements are particularly noteworthy given the exceptional circumstances surrounding this year’s examination cycle. Following the cancellation of external examinations across the UAE due to regional conflict and security concerns, students were assessed through alternative arrangements implemented by the International Baccalaureate Organisation, drawing on a range of academic evidence collected throughout their studies. Despite the uncertainty and disruption, Repton Dubai has maintained performance and value added in line with previous cohorts in these difficult circumstances, with students demonstrating remarkable resilience, adaptability and commitment to their learning, achieving outstanding outcomes.

Among the school’s highest achievers is Anna Startseva, who achieved 44 points and will be attending Duke University to study Mechanical Engineering. Another standout student, Arhaan Jain, achieved 43 points and has secured a place at UCLA to study Business.

Michael Bloy, Principal of Repton Dubai, said: “We are immensely proud of our students’ achievements this year. These results are particularly meaningful given the exceptional circumstances they faced throughout their final year. Despite uncertainty and disruption, our students demonstrated resilience, maturity and an unwavering commitment to excellence. Their success is a testament not only to their academic ability, but also to their character, determination and ambition. We congratulate every student and wish them every success as they embark on the next stage of their educational journey.”

Glen Radojkovich, Managing Director, Cognita UAE, added: “These results are a reflection of the exceptional talent, determination and ambition of Repton Dubai’s students, as well as the dedication of its teaching and leadership teams. Achieving such strong outcomes in a year marked by significant challenges demonstrates the strength of the school’s academic provision and its commitment to supporting every student to achieve their full potential. We are proud to celebrate their success and look forward to seeing the positive impact they will make at universities and in communities around the world.”

Matthew Whittaker, Assistant Headteacher and Head of Sixth Form at Repton Dubai, commented: “It has been incredibly rewarding to watch this group of students grow throughout their time in Sixth Form. Beyond their academic achievements, they have shown compassion, leadership and a willingness to support one another, even during a year of unexpected challenges. These IB results reflect the hard work and determination they have invested over the past two years, and we couldn’t be prouder of all they have accomplished. We look forward to seeing them embrace the exciting opportunities that lie ahead and know they will continue to make a positive impact wherever they go.”

Repton School has long been recognised for its academic heritage and global outlook. In previous years, graduates have secured places at some of the world’s most esteemed universities, including the University of Cambridge, University of Oxford, Stanford University, Columbia University, Boston University, the University of Edinburgh, and the Wharton School at the University of Pennsylvania.

Rated Outstanding by the Knowledge and Human Development Authority (KHDA) since 2014, and featured in the prestigious Spear’s Top 100 Schools Index 2026 as one of the top 10 in the Middle East, and among the top three schools in Dubai, Repton Dubai remains committed to nurturing well-rounded, globally-minded individuals prepared to thrive in the world’s leading universities and beyond.

For more information on Repton Dubai, please visit: https://www.reptondubai.org/

For more information and media enquiries:
Plus 1 Communications, Madhu Dhanapal / madhu@plus1comms.com

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The Brain & Performance Centre, a DP World company, has entered into a strategic partnership with Middlesex University (MDX) Dubai to advance collaboration in human performance, sport science, neuroscience, and cognition.

Formalised through the signing of a Memorandum of Understanding (MoU) by Professor Cedwyn Fernandes, Provost and Director of Middlesex University Dubai, and Dr Craig Cook, Chief Executive Officer of The Brain & Performance Centre, the collaboration brings together academic expertise and industry leadership to address emerging opportunities in performance science and brain health.

As part of the partnership, The Brain & Performance Centre and Middlesex University Dubai’s London Sport Institute in Dubai will collaborate on joint research initiatives, professional education programmes, student development opportunities, and knowledge-sharing activities. The partnership is designed to create an ecosystem that fosters interdisciplinary learning and accelerates the translation of scientific research into practical, real-world applications.

The collaboration will also support the development of future talent by providing students and professionals with access to innovative learning experiences and exposure to cutting-edge research in sport science, neuroscience, cognitive performance, and human optimisation.

Dr Craig Cook, Chief Executive Officer of The Brain & Performance Centre, said:

“As a company that consistently seeks out like-minded partners who share our commitment to excellence, this partnership brings together two institutions dedicated to advancing human performance and brain health through research, education, and innovation. By combining our expertise with the academic strengths of Middlesex University Dubai and the London Sport Institute in Dubai, we aim to create meaningful opportunities for knowledge exchange, develop future talent, and contribute to new discoveries with real-world impact.”

Professor Cedwyn Fernandes, Provost and Director of Middlesex University Dubai, added:

“This partnership with The Brain and Performance Centre creates exciting opportunities to explore the relationship between physical performance and wellbeing, while giving our students and researchers direct access to industry-led knowledge and real-world applications.

London Sport Institute in Dubai continues to grow, and collaborations such as this will play an important role in shaping the future of sport science and performance research in the region.”

The partnership further reinforces Dubai’s growing reputation as a global centre for innovation in sport science, neuroscience, and human performance, while supporting the emirate’s ambition to become a leading hub for knowledge creation, scientific research, and talent development.

The post The Brain & Performance Centre, Middlesex University Dubai Join Forces To Advance Research In Sport Science, Neuroscience And Cognition appeared first on Dubai Education Guide.

The National Academy for Childhood Development (NACD) has signed a Memorandum of Understanding (MoU) with GEMS Education to provide field training and employment opportunities for the Academy’s students and graduates, reinforcing both organisations’ commitment to developing national talent and aligning educational outcomes with labour market needs.

The agreement marks the beginning of a long-term strategic partnership focusing on training, professional development and employment, while also supporting joint initiatives, community engagement programmes, and knowledge-sharing activities. The partnership further aims to contribute to the advancement of the childhood development sector and promote Emirati values and national identity among future generations.

The partnership supports the Academy’s efforts to build an integrated ecosystem for preparing caregivers. Under the agreement, GEMS Education will provide 50 field training opportunities for NACD students across its network of schools, enabling them to gain practical experience and develop skills required to succeed in the workforce. In addition, graduates will be given priority consideration for relevant employment opportunities within GEMS Education, subject to qualifications and the availability of vacancies.

The partnership also includes the organisation of community events, workshops, and specialised seminars, as well as the exchange of expertise, best practices, and insights that support continuous development across the childhood development sector.

Her Excellency Dr. Meera Alkaabi, Acting President of the National Academy for Childhood Development, said: “Our partnership with GEMS Education reflects our commitment to preparing the next generation of caregivers through high-quality education and practical experiences. By creating opportunities for training, professional growth, and employment, we are equipping our students and graduates with the skills and experience needed to make a positive contribution to the lives of children and families. We believe that developing national talent requires strong collaboration across the sector, and we look forward to creating a lasting impact that supports children’s development and contributes to the wellbeing of families and communities.”

Dino Varkey, Group Chief Executive Officer of GEMS Education, said:“At GEMS Education, we have long believed that the future of any nation is shaped by the quality of its investment in children. This partnership with the National Academy for Childhood Development reflects our shared commitment to strengthening the foundations of early childhood development while nurturing the next generation of educators and child development professionals. By creating meaningful training and career pathways, we are helping to build a highly skilled workforce equipped to support children and families across the UAE.

We are proud to support the Academy’s and the UAE’s mission to advance childhood development while preserving Emirati values, identity and culture, and we look forward to working together.”

Fatima Alshamsi, Vice President – Emiratisation at GEMS Education, said: “We are proud to partner with the National Academy for Childhood Development to empower Emirati talent through training, professional development, and meaningful employment opportunities for UAE nationals. This partnership reflects our commitment to supporting the UAE’s Emiratisation agenda while creating clear pathways for talented Emiratis to build rewarding careers in one of the most important sectors for the nation’s future.

At GEMS Education, we believe that investing in national talent is an investment in the future of education itself. By working together to develop skilled professionals in early childhood development and education, we are helping to strengthen the talent pipeline, build local expertise and contribute to a highly capable workforce that will support future generations of learners across the UAE.”

NACD offers a Vocational Diploma in Childhood Development, accredited by the National Qualifications Centre, designed to prepare and qualify specialised national talent in the field of childhood development. Individuals interested in joining future cohorts are encouraged to visit the Academy’s website and register their interest to receive updates on upcoming registration periods: https://nacd.ac.ae/

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In the age of AI, it is not anymore about just optimising in Google to drive traffic to your website.

You need to build the trust of your prospects and clients by having a 360 degrees presence in all online platforms.

According to Sharad Agarwal, CEO of Cyber Gear, “Today, AI-powered agents like ChatGPT, Claude, Gemini, and Perplexity don’t just present search results; they generate direct answers, recommendations, and even purchase guidance. For brands, Generative Engine Optimizatiion is not a technical afterthought, it is now mission-critical.”

GEO fundamentally reorients digital strategy for an era in which:

• AI models synthesize information instead of just linking to it.
• Brand visibility depends more on being cited or referenced in AI-generated responses than ranking atop search results.
• AI’s understanding is built from structured, machine-readable, and contextually relevant content, not just clever copy or impressive design.

In the Middle East, GuestPosts.biz is the largest marketplace offering quality websites for building backlinks and trust from credible blogs.

Backlinks, also known as inbound or incoming links, are links from one website to another. When reputable sites link to your website, search engines interpret this as a signal that your content is valuable and trustworthy. Targeted Outreach SEO is the most effective way to earn these valuable endorsements. Thus, a strong backlink profile is essential for achieving higher rankings on SERPs.

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ALE International, operating under the trade name Alcatel-Lucent and The University of Manchester-Dubai, the Middle East branch of the leading global university, have signed a Memorandum of Understanding (MoU) for a new Strategic Talent Partnership focusing on higher education, research, professional development and networking in the Middle East region and globally. Under the agreement, Alcatel-Lucent will have access to leadership and management development learning opportunities and programmes across the University’s global network of centres/branches, led by the Middle East branch in Dubai.

The new partnership agreement focuses on leadership and management development for Alcatel-Lucent and The University of Manchester-Dubai and will form the basis to explore further collaborations across the University’s teaching and learning activities, which include part-time business master’s programmes and executive education, as well as potential research collaboration opportunities across the wider University. Alcatel-Lucent teams will also have access to the University’s network of students and alumni and to teaching faculty, for onsite business masterclasses for Alcatel-Lucent management and employees.

Students at The University of Manchester-Dubai (all working professionals pursuing part-time master’s programmes) will have access to Alcatel-Lucent intensive training, internships, and industry certifications in addition to mentorship from Alcatel-Lucent experts, enabling them to develop the skills needed to thrive in real-world industry environments and contribute meaningfully to innovation and organisational success. Alcatel-Lucent will also deliver guest lectures and interactive workshops, providing students with direct exposure to industry expertise and emerging technologies.

“Developing strong leaders is essential in today’s rapidly evolving business and technology landscape. This MoU with The University of Manchester–Dubai reflects Alcatel-Lucent’s commitment to investing in people and creating meaningful opportunities for continuous learning, professional growth, and leadership development. Our collaboration will help bring industry and academia together, ensuring that academic insight is translated into real-world impact while industry challenges inform future research and curricula,” said Sandrine El Khodry, EVP Global Sales and Marketing, Alcatel-Lucent.

“The University of Manchester-Dubai is very pleased to sign this MoU with Alcatel-Lucent with a global scope, mirroring the reach and impact of the University around the world. We see very positive mutual benefits for Alcatel-Lucent and its management with employees having privileged access to world class learning opportunities and development programmes such as the Manchester Global MBA, as well as networking opportunities with our regional and global student and alumni networks. There are also benefits for our own regional community of working professionals who will be able to network and connect with a global leader in digital communications and networking,” added Randa Bessiso, Founding Director & CEO Middle East, The University of Manchester-Dubai.

The University of Manchester-Dubai offers a dynamic programme portfolio including a range of faculty-led, flexible learning Manchester part-time MBA programme options – Global MBA, Global MBA Finance Accelerated, and Global (Executive) MBA, and specialist part-time master’s programmes, the multi award-winning MA Educational Leadership in Practice, and MSc Financial Management. Alongside the part-time business master’s portfolio, the branch has introduced a range of executive education short business courses, delivered on campus in Manchester.

Since opening in the UAE in 2006, the University’s Middle East branch in Dubai has developed a group of world class strategic talent and corporate partners across the region, including professional bodies and business groups, multinational and regional companies, and professional services organisations. The branch also works in close collaboration with a range of regional social responsibility partners as part of its commitment to fulfilling one of the University’s principal missions in achieving positive social impact.

Part of the prestigious Russell Group of universities, The University of Manchester is a centre of teaching excellence, world-class research, outstanding student experience, and social responsibility. Its research and innovation track record includes creating the world’s first nuclear reaction, building the modern computer, isolating graphene, pioneering development economics, and transforming cancer diagnosis and treatment across the world.

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